NIVEA Voice Partnership
POPAI 2017 Silver Award (Cosmetics, Beauty, Hair & Fragrance - Temporary Display)

“A stand-out display with interactive elements such as motion-activated lights, which created theatre in-store to disrupt the shopper. It was a scalable solution used in major retailers and it achieved increased sales.”

The Brief

To communicate a backstage environment through front of store POS. Working closely with The Voice, we want to give the customer a glance into the backstage environment. Showcasing product recommended by professional make-up artists, available for the everyday customer.

The Solution

A huge, front of Store Make-Up desk and a light up mirror style FSDU unit. The Make-Up Desk is one of our largest pieces, it allows for a full 180 degree interactive experience for the customer. Allowing anyone to take a seat and be transported into a backstage environment. The Premium FSDU works with sensory lights. You get a full blown make-up light experience. This 100% works as an eye catching design for the passing customer, drawing them in and showing what NIVEA have to offer. The unit is compact and available in any store without space limitations.