NIVEA Campervan
POPAI 2016 Gold Award x2 (Temporary Display of the Year & Cosmetics, Beauty, Hair & Fragrance Temporary Display)

“A great example of creative thinking that is highly relevant to its context, the display is truly show-stopping, with promotional messages well communicated. In short, a fantastic example of brand storytelling that is fun and distinctive yet also big on functionality.” – POPAI

The Brief

To visually communicate an in-store display to help influence a positive attitude towards caring for your skin during the summer. Make it interactive, raise awareness via social media and most importantly make it fun! Staying true to the brand, we want this display to exceed expectations!

The Solution

A NIVEA Sun Campervan. We created a great display that gets the customer involved. Available in any store, this display encourages interactivity, holds a large amount of product and really emphasises the theme of summer. One of our key features was to graphically communicate staying safe in the sun, just by adding information to key features. As a whole, we love this display!