BIL Group

The Brief

BIL came to us to help update and refresh their current catalogue. A task which included a strong relationship with our client, continually bouncing ideas between BIL and our studio. The main BIL catalogue contained over 1000+ wheels which needed photographing, image retouching and then finally designing.

The Solution

Our solution was to produce a new catalogue with a fresh look and feel for BIL. The ‘World of Wheels’ catalogue itself is simple and easy to understand with the use of custom-made iconography and clean product tables. Allowing the user to easily navigate through the catalogue. The AluTruk brochure although having a slightly different style to differentiate between each book, utilised similar elements to keep consistency across the finished products.

Photography by Superior