19 Crimes FSDU
POPAI 2019 Silver Award (Grocery & General Merchandise - Temporary Display)

“Created strong brand presence, with ideal placement in the wine aisle for maximum visibility. The design displayed good use of app technology to create a clear call to action for shoppers. Robust enough to cope with a heavy loading, end of life recyclability was also built in to the design.” – POPAI

The Brief

Treasury Wines tasked us to create a display unit that could hold heavy weight stock but allow for standout branding using the wood effect as well as incorporating the app technology.

The Solution

From this we designed a double walled FSDU to give the strength and durability to hold up in store for an extended period of time. This proved so successful it has been reproduced again in the past 6 months.